速卖通店铺名称可以修改吗(速卖通店铺名称在哪里看)

As an online seller, it's important to have a catchy and memorable store name to attract potential customers and stand out from the competition. However, naming your store is not always a one-time thing as you may need to make some changes along the way to improve your branding and marketing strategies. So, the question is: Can you modify your store name on AliExpress? The short answer is yes, you can change your store name on AliExpress, but it's not as straightforward as you might expect. In fact, the platform has some rules and restrictions regarding store name modifications that you need to be aware of to avoid getting penalized or suspended. Here are some things to consider before you decide to update your store name: 1. Store name requirements When you open a store on AliExpress, you need to choose a name that follows the platform's requirements and guidelines. Your store name should be in English, and it should not contain any offensive or misleading words, symbols, or phrases. It should also be relevant to the type of products you sell and not infringe on any third-party trademarks or intellectual properties. 2. Store name change limit According to AliExpress policy, you can only change your store name once every 30 days. This means that you need to think carefully about your new name before you submit it, as you won't be able to modify it again for another month. Moreover, AliExpress may refuse your new name if it doesn't meet the platform's criteria or if it's too similar to another store name. 3. Store reputation Your store name is part of your brand identity, and changing it frequently can confuse your customers and harm your reputation. If you have established a loyal customer base and a good reputation on AliExpress, changing your store name abruptly may create doubts and suspicion regarding your reliability, consistency, and authenticity. 4. Store name longevity On the other hand, keeping the same store name for a long time may also affect your marketing efforts and sales potential. As the market trends and customer preferences change over time, your store name may become outdated or irrelevant, making it hard for you to attract new customers or retain the existing ones. Thus, updating your store name every once in a while can help you stay up to date and relevant in your niche. In conclusion, modifying your store name on AliExpress is possible, but it requires careful consideration and planning. Make sure you follow the platform's guidelines and restrictions, choose a name that reflects your brand identity and niche, and avoid changing it too frequently or abruptly. With a memorable and catchy store name, you can enhance your marketing efforts and boost your sales on AliExpress.